Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be getting a manga-styled graphic novel series for Mattel’s Hot Wheels and Barbie.

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, a

Mattel, Inc. MAT, in partnership with the manga and anime media brand TOKYOPOP, will develop original manga-style graphic novels based on its Hot Wheels and Barbie brands. With the primary target audience of children between the ages of 8 and 12,

Mattel (NASDAQ:MAT) and TOKYOPOP are teaming up through a publishing partnership that will develop manga-style graphic novels with Mattel’s (NASDAQ:MAT) two most popular toys. Featuring Hot Wheels and Barbie,

Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will target children ages 8-12, expanding the iconic brands. Barbie's comic history includes Marvel's 63-issue series and Tokyopop's previous Cine-Manga.

Read here for an update on the impact of Mattel's foray into Japanese manga, addressing revenue declines and leveraging legacy IPs in the competitive market.