The team filed trademark applications for the final six names — Utah Blizzard, Utah Mammoth, Utah Outlaws, Utah Hockey Club, Utah Venom and Utah Yeti as determined by online fan voting — with the U.S. Patent and Trademark Office last year.

The Utah Hockey Club's initial application for 'Utah Yetis' was rejected. But the franchise still has options.

The U.S. Patent and Trademark Office has refused a request by the NHL’s Utah Hockey Club to trademark the name Utah Yetis. The USPTO issued a refusal Jan. 9, citing the “likelihood of confusion” with other notable brands using the name,

Devan McConnell, the team’s director of high performance, is at the forefront of the effort. He uses sports science to maximize the performance of Utah’s skaters. It is an area of the game that has been further embraced by the NHL in recent years.

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Utah Hockey Club has three months to present more evidence and argue its case to win a trademark for "Yeti" or "Yetis."

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