Paramount Global is warning of a looming carriage impasse with YouTube TV, meaning channels such as CBS, Nickelodeon, Comedy Central and others could go dark Thursday for millions of subscribers.

Media giant Paramount Global's channels, including CBS and Nickelodeon, will be unavailable on YouTube TV starting Thursday after the two companies failed to reach a contract renewal, both parties said.

Paramount Globals popular channels, including CBS, Nickelodeon, and MTV, will no longer be available on YouTube TV starting Thursday after the companies failed to renew their contract. The dispute centers on pricing

"Google is unwilling to agree to reasonable terms" to keep CBS, Comedy Central, MTV and more on its YouTube TV service, the execs say.