Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

Apple denies selling Siri data after a $95M settlement, spotlighting privacy concerns and regulatory scrutiny in the voice assistant market.

A class action suit contends that Siri recorded and shared Apple users' conversations - and Google is under fire, too.

No Siri data has ever been used for marketing purposes or sold to a third-party company for any reason, Apple said today in response to

Customers say conversations were captured by Siri without their consent and accused Apple of violating their privacy by sharing those recordings.

Apple says that data collected by Siri has never been sold to advertisers or used to build a marketing profile of its users. Instead, the company argues that its virtual assistant has been “engineered to protect user privacy from the beginning.