Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

Steam has officially banned games that force players to watch ads, or grant in-game rewards for watching ads, in a historic ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve Corporation has announced a ban on all in-game advertisements and sponsorships during The International 2024, its premier Dota 2 tournament ...

Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, ...

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on ...

Valve bans advertising-based business models on Steam, prohibiting forced ads and promoting non-intrusive in-game advertising ...

Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using ...

Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.