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Nike and Adidas Rivalry Heats Up With Competing Advertising – Here's Who Market Experts Say Came Out on Top
"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...
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Under Armour Taps Adidas and Overtime Veteran Tyler Rutstein for SVP of Global Brand and Americas Marketing Role
Tyler Rutstein, a veteran of Adidas and Overtime ... According to LinkedIn, his last role with Overtime was chief brand officer, head of merchandising. Although the hiring of Rutstein is new ...
The Star27d
Sedania appoints former MD of Adidas, Darren Choy, as CEO of FMCG Group
MD of Adidas Malaysia and Singapore, chief marketing officer of Lotus Racing F1 Team, and MD of EMI Music Malaysia. Choy will lead Sedania’s FMCG Group and play a pivotal role in its next phase ...
Marketing Dive10y
Adidas, MMA create mobile marketing playbook to help marketers score
Adidas and the Mobile Marketing Association have released ... that sits outside of a real strategy,? said Sheryl Daija, chief strategy officer with the MMA. ?For example, while an app is a powerful ...
Marketing Dive7y
How Under Armour builds social currency to compete against Nike, Adidas: report
said Agathe Blanchon-Ehrsam, chief marketing officer at Vivaldi. ?Whereas the earlier definition ... has a social currency score of 112 compared to 120 for Nike and 102 for Adidas, whose annual ...