LAS VEGAS — Sony Honda Mobility is targeting a niche market currently occupied by recognized electric vehicle startups with its ultra-high-tech Afeela 1 that has a $90,000 starting price and ...

Electric vehicles (EVs) tend to be at the forefront of high-tech minimalist cabins, and the 2026 Afeela 1—the brainchild of Sony and Honda's joint venture, Sony Honda Mobility (SHM)—is no exception.

In a little over a year, Sony Honda Mobility expects to launch the Afeela 1, a battery-electric sedan that’s been very visibly half a decade in the making. When I ask CEO Yasuhide Mizuno about ...

Sony has officially entered the electric vehicle (EV) market with its new model, the Afeela 1. This innovative vehicle, developed in partnership with Honda, aims to redefine the driving experience ...

If it's worth at least $102,900, consider being one of the first in line to reserve the Sony-Honda Afeela 1. The electric sedan, a joint venture between two of Japan's top consumer technology ...

But while preordering has opened, there’s a catch. For the time being, the Afeela 1 will only be available for preorder in California. When asked, the automaker said it isn’t ready to share ...

The Afeela 1, the EV from a joint venture between Honda and Sony, will arrive in 2026 Base Afeela 1 EVs will cost $89,900 while the Signature trim costs $102,900 Afeela is now taking $200 deposits ...

Yamaguchi added that taking reservations online for the Afeela 1 would be a “bridge without any hassle,” which, intentionally or otherwise, may say a lot about how the joint venture views the ...

The new venture between the two Japanese corporate giants plans to sell their upcoming Afeela 1 electric vehicle directly to consumers as well, rather than use a traditional dealer network.

The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations ...

The Afeela EV joint venture, leveraging Sony's software and Honda's manufacturing, is expected to launch in mid-2026 in the U.S. With moderate growth expectations, coupled with margin expansion ...