A tech-industry insider sent us the note below highlighting what Apple 's web site is describing as the company's "mission statement." The executive's reaction to this mission statement was not ...

In the midst of its success, Apple’s original mission statement was “to make a contribution to the world by making tools for the mind that advance humankind”. This reflected its aim to ...

By comparison, Apple's mission statement is a bit less inspiring: Apple's 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.