Showing effort, even digital effort, boosts customer satisfaction and sales. Top brands exploit the labor illusion to add ...

An essential part of brand consistency is ensuring that the TPA's platform aligns visually and stylistically with the ...

In an era of increasing calls for diversity, minority ownership labels like "Black-owned" have become more than a point of ...

Consumers in the U.S. are increasingly finding it harder to trust the brands they do business with. This is why Newsweek is partnering with BrandSpark to highlight the Most Trusted Awards brand ...

To succeed in this shift, brands must adopt strategies that bridge the strengths of both legacy and new media.

Consumers are worried about privacy. Burt they want the benefits of personalization, a study from San Jose State University finds.

The creator-brand partnership ecosystem rapidly evolves due to technological advancements and changing consumer expectations.

CTV transparency remains a flashpoint between advertisers and broadcasters. Plus: the chronic mislabeling of instream video.

New FUSE Insights Puts Control Back in The Hands Of Influencers & Brand Marketers, Leading to 30% Agency Growth YoY NEW YORK--(BUSINESS WIRE)--New data from PartnerCentric, the largest independent ...