This slide presentation looks at how an integrated Paid-Owned-Earned media strategy can deliver results in the U.S.'s changing media environment. Using its own Advertising Effectiveness framework, ...

For example, 95 percent of video views related ... suggesting that the key to winning on YouTube with earned media is a mixture of quality and quantity. ?It's a mix of paid, earned and owned media ...

By Reuben KaluIn the evolving digital marketing landscape, 2025 is shaping up to be a transformative year. Traditional paid media, once the backbone of marketing strategies, is becoming increasingly ...

There have been questions about the relative importance of paid advertising media and digital owned media (websites, social sites) to... We’re long-term subscribers to WARC and it’s a tool we use ...