Meta is giving its AI assistant a better “memory” in an effort to make the chatbot more useful. The company’s latest AI update allows the assistant to “remember certain details that you share with it in 1:1 chat” and uses your past activity on Facebook and Instagram to make more personalized recommendations.

Along with these “memories,” Meta AI on Facebook, Messenger, and Instagram will deliver “a greater level of personalization” using information from your accounts on each platform, including your age, gender, and “interests based on your activity,” according to Meta’s support page.

Privacy experts note that Meta ‘s approach to AI memory includes robust security measures to protect user data. The company has implemented encryption protocols and data retention policies that comply with global privacy regulations, including GDPR and CCPA.

Meta says that it is rolling out improvements to Meta AI, its cross-platform chatbot, including the ability have the bot “remember” details from conversations. In a post on Meta’s official blog, the company said that,