Richard Montañez has frequently spoken of his rags-to-riches story, from starting out as a janitor to pitching the idea for Flamin' Hot Cheetos to PepsiCo's CEO to ... Frito-Lay did not respond ...
A former janitor at Frito-Lay, Richard Montañez, pitched the idea of Flamin’ Hot Cheetos to the CEO of PepsiCo, owner of Frito Lay, after sprinkling chili powder on a batch of undusted Cheetos ...
His story is now the subject of the Flamin’ Hot movie, an inspiring true story of Richard, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin’ ...
"None of our records show that Richard was involved in any capacity in the Flamin' Hot test market," Frito-Lay wrote in a statement to The Times, in response to questions about an internal ...