Sanrio is celebrating My Melody's 50th anniversary by releasing a birthday Squishmallow and other celebratory merchandise.

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the character's milestone birthday.

There are the cute yet surprisingly deep and customizable dioramas from the Hello Kitty and Friends universe, featuring characters as you remember them looking, without blocky legs. Also ...