The new method for analyzing TV ratings combines the firm's panel measurement — which tracks a specific group or market's viewing habits — with data from cable, satellite set-top boxes and smart TVs ...

Monday's ceremony follows the usual pattern for presidents beginning a second term. Donald Trump ‘s second inauguration as president wasn’t as widely viewed as his first, keeping with a historical ...

Ghosts, Matlock and Elsbeth also had promising performances on Thursday night, according to early Nielsen data ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

While the on-air numbers are off year to year, CBS says the Grammys delivered the most social media traffic ever for a TV ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

The Grammys pulled in 15.4 million viewers on CBS in 2025, per Nielsen. That's down 12% from last year's linear ratings.

Executives at TelevisaUnivision are livid about a quirk in Nielsen ... ratings hike was a single home in the southeastern U.S., where residents of a rural home only have access to over-the-air TV.