The new method for analyzing TV ratings combines the firm's panel measurement — which tracks a specific group or market's viewing habits — with data from cable, satellite set-top boxes and smart TVs ...

The measurement agency expands its capabilities to count out-of-home viewing. The post Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion appeared first on Front Office Sports.

Ghosts, Matlock and Elsbeth also had promising performances on Thursday night, according to early Nielsen data ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

While the on-air numbers are off year to year, CBS says the Grammys delivered the most social media traffic ever for a TV ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

The Grammys pulled in 15.4 million viewers on CBS in 2025, per Nielsen. That's down 12% from last year's linear ratings.

Notably, it approved Nielsen’s sets with first-party data inclusion for Prime Video’s Thursday Night Football last November ... is a landmark moment for TV ratings, as it will forever change ...

Executives at TelevisaUnivision are livid about a quirk in Nielsen ... ratings hike was a single home in the southeastern U.S., where residents of a rural home only have access to over-the-air TV.