A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads ...

Apple, which pulled all of its ad dollars from X in late 2023, in recent weeks has had discussions about testing out ads on the platform, according to a person familiar with the situation.

Apple's latest earnings were a mixed bag, with slipping iPhone sales countered by rising revenue. Reporting after the bell ...

Over the weekend, Apple announced that it is making Swift Build open source. This is the build engine used by both Xcode and for the company’s internal projects. Apple has also made a tiny name change ...

A new startup out of Seattle wants to open up the “black box” of foundational AI models in a bid to help spur more innovation ...

and it's time for Apple to step up and prove it's the future and drive customers, developers, and creators to the platform. Apple Vision Pro continues to be one of Apple's most frustrating yet ...

For the iPhone 16, Apple Intelligence improves user experience in ways that aren’t always visible but make a big difference.