Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

The Nielsens, which measure listener share, come out twice a year in the Boise market. Because they rely on human beings to report diaries of what they supposedly listened to during the survey period, ...

While classic rock still dominates Chicago airwaves, the 2024 presidential election boosted demand for real-time news, shaking up the year's annual radio ratings.

Nielsen is finally ripping off the Band-Aid. Panel-based ratings will no longer be available as a standalone measurement solution starting later this year, according to a memo viewed by The Wall ...

Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries.

It has also won accreditation to use first-party data from various media outlets in calculating its ratings. The fracas between TelevisaUnivision and Nielsen is surprising, because Speciale has in ...

Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services ...

When it comes to the inner workings of terrestrial radio, few things can trigger more back slapping — and teeth gnashing — than the Nielsen Audio ratings. The Nielsens, which measure listener ...