The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

The multiyear agreement resumes reporting of Paramount Global's linear and streaming content The post Paramount, Nielsen Set ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

Tracker (14.75 million viewers on all platforms) and Matlock (13.29 million) take the top two spots in total viewers, building on their 10 million-plus linear audiences. High Potential ranks third ...

not bad considering 2023’s record ratings and the presidential election coverage that competed for viewers this year. The higher numbers aren’t just about what’s provided by Nielsen ...

KOOL 108 continued its reign as the undisputed king of Christmas in the Twin Cities radio market. The latest Nielsen ratings ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...

Nielsen wants customers to begin fulfilling those needs using a newer ratings product called Big Data + Panel, which combines the panel-based consumer data with numbers drawn from third-party ...