The panel-only product has for decades served as the standard for measuring U.S. television ratings, which programmers use to set ad prices and advertisers rely on to know whether they got what they ...

This Nielsen survey finds an increase in paid social media advertising in the US, but concern amongst marketers that metrics to measure ROI are not relevant or universal. Paid social media advertising ...

A survey commissioned by Vizu, a Nielsen company, of more than 500 U.S. digital marketing and media professionals was conducted by Digiday in September -October 2012 on current attitudes and practices ...