According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...
Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...
India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.
As per the study, ads on mobile devices during live cricket received 1.7 times higher viewer focus as compared to ...
Ads are everywhere on OTT, almost. Majority of streaming platforms in India, barring Netflix, offer a tier that includes ads for viewers; only the most premium layer may eliminate ads (albeit not ...
Explore the rise of regional content on OTT platforms in India (2025). Discover how platforms like Netflix, Amazon Prime, and ...
JioStar has floated the standalone rate of Rs 50 lakh for a 10-second slot for the IPL final match on CTV. The broadcaster is ...
Ranjana Mangla, Head of Ad Revenue, Sony LIV, talks to Shailja Tiwari about whether shifting Shark Tank Season 4 to OTT was a ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback