Created by MullenLowe Lintas, the campaign promotes chore neutrality by leveraging the cultural significance of wedding vows ...
Vim’s latest campaign, Equal Vows, takes a fresh look at household equality with film couple Rajkummar Rao and Patralekha Paul Rao. Tackling the age-old divide in domestic chores, the campaign ...
Bollywood couple Rajkummar Rao and Patralekha Paul Rao have joined hands with Vim to share the social message of equality at home. With their recent campaign, they encourage couples to pledge for an # ...
From what is understood, the campaign’s ad film portrays a young couple, Isha and Nimit, who host Rajkummar and Patralekha ...