Sama will act as an AI influencer for Qatar Airways, with the aim of building authentic connections between the airline and ...

Qatar Airways has launched a new digital initiative designed to support cabin crew in delivering a more personalized experience for its customers in the air. Credit: Qatar Airways The new in-house ...

Qatar Airways has debuted Sama, its AI-powered digital human cabin crew, on Instagram. Through her Instagram account, @SamaOnTheMove, Sama will offer a curated mix of travel tips, personal ...