9 Editors Tried the TikTok-Approved Rare Beauty Blush, and We All Agreed It Lives Up to the Hype
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
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Erase Dark Spots, Hydrate Dry Skin & Get Shiny Hair With This Month's Best Beauty Launches
This month’s most viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, and Maybelline. From hair ...
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Selena Gomez's Rare Beauty makeup line propels her net worth to $1.3 billion
her successful makeup line, acting roles, and multiple business projects. Rare Beauty, which she founded five years ago, has ...
Selena Gomez’s Rare Beauty launches Soft Pinch Liquid Contour: A seamless, buildable contour for every skin tone
Selena Gomez’s beloved beauty brand, Rare Beauty has just launched its brand-new product, the highly anticipated Soft Pinch ...
Selena Gomez says success of 'mission-driven' Rare Beauty makeup brand 'makes me happy every night when I go to sleep'
Selena Gomez has had success on screen, in music and in business, but its her efforts to de-stigmatize mental illness that the 31-year-old is most proud of. The "Only Murders in the Building" star ...
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Selena Gomez’s Rare Beauty 'Soft Pinch Liquid Blush' Has Become Sephora’s Top-Selling Blush Ever
Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...
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7 cruelty-free beauty brands to try in 2025
Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.
This Iconic Mid-2000s Eye Shadow Is Going Viral (Again)—Here's Why It Should Be in Your Makeup Bag
One of those products is the Urban Decay Original Naked Eyeshadow Palette. Another one of those products is the Urban Decay ...