Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.

Celebrity will begin taking bookings this year for Celebrity River Cruises, a new premium river cruise offshoot that will begin sailing in 2027. Royal Caribbean and Silversea could be next.

Royal Caribbean Group is taking on a new challenge with plans to launch a premium river cruise product to begin sailing in Europe in 2027. Called Celebrity River Cruises, the brand has signed an initial order for 10 river ships that will take design inspiration from the line's Edge Series ocean ships.

Royal Caribbean Group CEO Jason Liberty stressed that the company's entry into the river cruise business in Europe was based on the attractive fundamentals of the business. He pointed out that the initial order for the Celebrity brand was for 10 ships,

Celebrity Cruises has shocked the industry and just ordered 10 river cruise vessels, inspired from its Edge class ships.

Celebrity Cruises is launching a new river cruise brand, Celebrity River Cruises, with 10 ships to sail Europe's iconic rivers, offering premium travel experiences.

Royal Caribbean cleared Q4 earnings estimates and provided a strong, demand-fueled outlook. Royal announced new river cruises.

Celebrity Cruises is entering the river cruise sector with an order for 10 vessels. The initial order will see the company bring the “elevated design and sophistication” of its Edge class ocean ships to rivers in Europe from 2027.

The company has signed an initial order for 10 ships that will offer passengers a new type of Celebrity Cruises vacation.