And sometimes, you need to make up characters to move the plot along. That’s where user personas come in. A user persona, also known as a buyer persona, customer persona, or customer avatar ...

You can improve your user persona skills by reading books, articles, or blogs about user persona creation and validation, by taking courses or workshops on user research and user-centered design ...

User personas are fictional representations of your ideal customers, based on real data and insights. They help you understand your audience's needs, goals, challenges, and preferences ...