In early 2025, a rumor that Coca-Cola called U.S. Immigration and Customs Enforcement agents on its own immigrant employees began spreading on social media. The claim spread on X, Threads, Reddit, Instagram and Facebook,

This is part of an effort by a group called Freeze Latino Movement to boycott American companies while poking fun of the ongoing deportations launched by the Trump Administration and Immigration and Customs Enforcement,

Coca-Cola found itself caught again amid an intense backlash, primarily driven by an online boycott campaign fueled by recent immigration reforms introduced by President Donald Trump. This movement, largely promoted by Latino activists and individuals on TikTok,