JLR to invest £65m to expand custom luxury car colour facilities
UK's luxury car manufacturer Jaguar Land Rover (JLR) has unveiled plans to invest £65m ($81.10m) to enhance its special paint facilities globally. This investment is aimed at meeting the “growing demand” for personalised luxury vehicles across its brands and slash the environmental impact of its carbon-intensive manufacturing.
JLR to invest $80 million to meet demand for custom luxury car colours
Jaguar Land Rover (JLR) will invest 65 million pounds ($80.71 million) to expand its luxury paint services in the UK and Slovakia to meet increased demand for personalised cars from high-end clients,
JLR investing $80M to expand luxury paint colors
With thousands more possible colors in its new palette, JLR hopes to draw in customers looking for something no one else has.
JLR invests £65m in paint shops as global demand grows for personalised luxury vehicles
JLR will also this year build a £10m universal paint line at its plant in Nitra, Slovakia, where Defender and Discovery are manufactured. The project will include new electric curing ovens, as the company bids to cut its CO2 emissions, and will help create 120 new jobs in the country.
JLR invests £65mln in sustainable expansion of luxury paint operations in the UK and Europe for Bespoke vehicle personalisation after demand doubles
Luxury vehicle manufacturer to expand its paint facilities to meet increasing client demand for personalization across its brands
JLR Invests £65M to Expand Luxury Paint Services
Jaguar Land Rover (JLR) announced plans to invest 65 million ($80.71 million) in expanding its bespoke luxury paint services in the UK and Slovakia. This move caters to growing demand from high-end clients
Jaguar Land Rover to invest $81m to expand bespoke paint services
The firm expects to more than double its bespoke paint operation through new sites in Castle Bromwich and Nitra.
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JLR made a record £7.5bn in the last quarter, and shifted more Rangies and Defenders
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