Nvidia’s RTX 50-series GPUs are just around the corner, with the first releases — the RTX 5090 and RTX 5080 — dropping on January 30th. The RTX 5070 Ti and RTX 5070 will follow that with their own releases in February, but some are already getting a sneak peek at the GPUs’ software benefits through DLSS 4.

It feels like there are a million variations of every graphics card on the market. There aren’t, but looking at the search results for “4070” on Amazon, you could be forgiven for thinking so. Speaking of which,

The RTX 5090 is the most insane graphics card Nvidia has ever released, and that's exactly why it's so impressive.

The Nvidia GeForce RTX 5090 is a powerful upgrade to an already overpowered enthusiast-grade GPU, and in a lot of ways, this card is so good that it's largely superfluous for just about anyone who isn't in it for the pure flex of owning it.

Nvidia's GeForce RTX 5090 is the most brutally fast graphics card ever introduced, augmented by new DLSS 4 technology that feels like magic. But you pay dearly for it.

That extra processing power naturally translates to better performance, making the RTX 5090 the new king of 4K gaming. It’s a $1,999 GPU for anyone who wants the best 4K gaming experience, developers interested in AI performance, and creators who want to accelerate video editing.

Nvidia's GeForce RTX 5090 starts at $1,999 before you factor in upsells from the company's partners or price increases driven by scalpers and/or genuine demand. It costs more than my entire gaming PC.