BuzzFeed, which also owns HuffPost and Tasty, plans to tackle the addictive social media environment by making “content that gives you a little buzz, helps you relax, have a good time, and connect with your friends,” while also launching this new social media platform of its own.

In an open letter, CEO Jonah Peretti calls out TikTok and Meta for prioritizing AI tech over content and says people miss the mid-2010s "'beer and wine' era of the internet."

Ironically, in a memo regarding his social media plans Peretti identifies AI as one of the problems at competitor companies like ByteDance (which owns TikTok) and Meta (which owns Facebook). “Having a job at Meta is beginning to feel like being a UBI recipient,