If you believe in omens, Netflix appeared to be in for a very long day on Wednesday. As the streaming giant began its NFL pregame show prior to airing the Kansas City Chiefs’ 29-10 blowout over the Pittsburgh Steelers, viewers were welcomed to the broadcast … with immediate audio issues.
Netflix’s NFL debut broke the record for a U.S. streaming audience for an NFL game, as an average of more than 24 million domestic viewers tuned in to the Kansas City Chiefs’ win over the Pittsburgh Steelers and the Baltimore Ravens’ win over the Houston Texans on Christmas Day.
In the NBA, the Christmas lineup averaged 5.25 million viewers on ABC and ESPN, a big increase from the all-time low of 2.85 million in 2023. ABC simulcast all five games this year, whereas the broadcaster only carried two a year ago due in part to its Monday Night Football obligation.
“Netflix entered the NFL streaming game on Wednesday with its pair of NFL broadcasts, with the Ravens vs. Texans posting a 24.3 million average minute audience and the Chiefs vs. Steelers notching a 24.1 million average minute audience,” the Bleacher Report wrote of the Christmas games.
Netflix’s first NFL Christmas Day doubleheader ended up being successful globally. The Baltimore Ravens’ 31-2 victory over the Houston Texans averaged 31.3 million while Kansas City’s 29-10 win at Pittsburgh averaged 30 million worldwide,
NFL's first Netflix Christmas game shatter streaming records with 65 million viewers, featuring Chiefs vs Steelers, Ravens vs Texans, and a Beyoncé p
The two NFL games streamed Christmas Day on Netflix received about 24 million viewers each, the company said. The streaming platform showcased the Kansas City Chiefs versus Pittsburgh Steelers,
Netflix confirms historic NFL ratings for Chiefs-Steelers and Ravens-Texans game broadcasted on Christmas Day 2024
The Chiefs-Steelers and Ravens-Texans games, the first-ever NFL games on the streamer, put up an unduplicated audience of nearly 65 million U.S. viewers on December 25, according to Live+Same Day data from Nielsen.
Thanks to NFL stars like Patrick Mahomes and Lamar Jackson, Netflix said it enjoyed its "most-watched Christmas day ever" in the U.S.
For just the second time in NFL history, the league will be holding a playoff game that will only be available on streaming. When the Baltimore Ravens host the Pittsburgh Steelers on Saturday night at 8 p.
Though its viewership took a 2.2 percent tumble in 2024, the NFL's numbers far eclipsed another other programming in U.S. broadcasting -- sports or otherwise.