Samsung’s ‘Eclipsa Audio’ 3D sound (developed in partnership with Google) is making an appearance in its 2024 TV and sound bar line-up at CES. Samsung says it expects the format to rival Dolby Atmos by providing dynamic,

The two companies are joining forces to create a 3D audio format that beats out Dolby in one major way: No licensing fees.

Whether you're an audiophile or not, odds are you've at least heard of Dolby Atmos, a 3D audio format that's become a main selling point for most TVs and soundbars on the market. Now, Samsung and Google are challenging its dominance with a new standard, Eclipsa Audio, that'll arrive in Samsung's 2025 TVs and be available on YouTube too.