Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl
Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...
Fast Company9d
Frito-Lay recall update: FDA classifies impacted Lay’s Classic Potato Chips as posing a serious health risk
The Food and Drug Administration (FDA) has classified a recall of Frito-Lay potato chips at the highest level of risk. The newly announced classification means that under certain conditions ...
MyNorthwest.com8d
Frito-Lay in a crunch: Lay’s chips recall increased to highest risk level
Frito-Lay is recalling more bags of Lay’s Classic Potato Chips after the FDA increased the product’s risk classification to the highest level. A limited number of 13-oz. bags of Lay’s ...
Yahoo8d
FDA upgrades Frito-Lay potato chips recall to highest risk level due to undeclared milk
Federal regulators have upgraded a product recall of Lay's Classic Potato Chips to the highest risk level for a batch that may contain undeclared milk ingredients. Last month, Frito-Lay issued a ...
Some Super Bowl advertisers are paying more than $250K per second
Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million ...