Target is the latest US company to retreat from policies designed to enhance racial and ethnic representation in the workplace.

Target, after strengthening its diversity goals following George Floyd’s murder in 2020, has become the latest big company to retreat from its diversity goals amid pressure from conservative activists.

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Target said that it was ending its diversity, equity and inclusion goals as it tries to align itself with an “evolving external landscape.”

Target is ending its DEI program this year, the latest corporation to step away from such policies in the face of scrutiny from conservative groups.

Target gave local filmmaker Leonard Searcy a $35,000 grant in October. Searcy was set to meet with the Minneapolis-based retail giant again Thursday to talk about another grant. The company postponed the meeting indefinitely,

The retailer's decision met with notable criticism, with some noting the company's reputation for inclusiveness has helped it attract a younger, more diverse consumer base.

Target has announced it is rolling back its diversity, equity and inclusion (DEI) policies, becoming the latest corporation to do so following President Trump’s election. In a memo sent to

Target on Thursday lifted its projection for comparable store sales growth in the fourth quarter on the back of a stronger-than-expected holiday shopping season.

Executive Director Andi Otto called the company’s decision to curtail diversity, equity and inclusion (DEI) programming “the breaking point.”

Twin Cities Pride uninvited Target from sponsoring its annual event after the company backed away from many of its DEI initiatives.