Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without ...

Microsoft Gaming's Kayleen Walters has been promoted to head of "Minecraft" maker, Mojang Studios, as current chief Åsa ...

American Airlines has named veteran company executive Heather Garboden as senior vice president and chief customer officer, ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

According to the Wolverine Worldwide-owned footwear company, McLeod will be responsible for “leading Merrell’s global ...

Escalade, Inc. (NASDAQ: ESCA) announced today the appointment of Armin Boehm as Chief Executive Officer and President ...

Mumbai: He was a high-profile hire in 2024. And now he has quit. Damyant Singh Khanoria has stepped down as chief marketing officer (CMO) of sports at Viacom18, ending his tenure that began in January ...

Escalade, Inc. (NASDAQ: ESCA ) announced today the appointment of Armin Boehm as Chief Executive Officer and President following an extensive search process as part of a planned succession. Boehm will ...

IPG Mediabrands has appointed Kumar Kanagasabapathy (pictured) as its chief strategy officer for the Asia Pacific region, effective immediately. He will report to Leigh Terry, CEO of IPG Mediabrands ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even ...

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...

Decathlon doesn’t crave attention. It doesn’t sponsor prominent sporting teams, carry a star-studded marketing presence, or claim a cult following like Adidas or Under Armour. And yet, it’s the ...