Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

It is that time of year again and everyone will be sitting around on the second Sunday this February, asking that perennial ...

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...

The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

SOUTH CHESTERFIELD, VA. — BluePrint Automation (BPA) appointed Bill Browne as vice president of sales and marketing. He will lead and manage the North American sales and marketing team to achieve ...

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

Founder and Global CEO of Grapes Worldwide, delves into the key elements that enable brands to create distinctive and ...

A vision serves as a roadmap, guiding the formulation of policies and strategies for companies or small-scale enterprises.

Last Friday saw the annual meeting of the Northwest Nebraska Development Corporation (NNDC) Board of Directors. During the ...

Outsourcing has become a popular mechanism for businesses to save money, increase efficiency and gain a competitive edge, but ...