Coinciding with the Netflix series, TAG Heuer’s limited-edition Carrera chronograph is a tribute to Ayrton Senna and his fearless spirit.

Ahead of his Ferrari test debut, Lewis Hamilton unveiled a special helmet on social media. The new design of the helmet seems inspired by the Brit's idol, Ayrton Senna, as it has a predominant shade ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history.

Louis Vuitton has become an official partner of Formula 1 on the heels of LVMH entering into a 10-year global partnership ...

Six years later, the owners of McLaren acquired Heuer and put its new TAG Heuer logo on the 1986 World ... on many legends of racing. In 1988, Ayrton Senna joined McLaren and won his first World ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat generated by the 30-second ‘Copy Nothing’ video released in mid-November last ...

Six years later, the owners of McLaren acquired Heuer and put its new TAG Heuer logo on the 1986 World ... on many legends of racing. In 1988, Ayrton Senna joined McLaren and won his first World ...

Ayrton Senna dominated from pole to win by 15.6 seconds ... who was already sponsoring Williams, as Sega’s logo was visible pretty much everywhere at Donington Park from billboards to the ...

Three-time Formula 1 champion among inductees that also include racing legend Betty Skelton, executive Dieter Zetsche and ...

They say you never forget the first time. That was certainly true for Ayrton Senna, especially as his maiden Formula 1 win was among the best of his eventual 41. It didn’t take him long, of course, to ...