In a fierce competition for players against the budgets of large state universities, the Wildcats' approach involves targeting athletes who align explicitly with Villanova’s values and culture.

Sammy Brown working with Nerds candy. Chase and Dillon Hunter promoting Domino's Pizza. Everett Sports Marketing is helping ...

STEVENSON STILL HERE:Jarin Stevenson steps up to help Alabama basketball stay undefeated in SEC play at Texas A&M Need a break? Play the USA TODAY Daily Crossword Puzzle. "Obviously, the NIL helps ...

In the age of NIL, it's surprisingly rare to see college athletes featured in "Big Game" marketing however sports marketing ...

Leonard Hamilton has to turn out the lights when he goes at the end of the season, the trailblazing coach from Gastonia, ...

Deals valuing near $2 million in NIL did not just come by for the Cavinder twins, Hanna and Haley. The post Cavinder Twins ...

Milan Momcilovic's absence continues to be felt by Iowa State basketball, which has lost three straight but can still ...

Longtime Florida State basketball coach Leonard Hamilton is stepping down at the end of the season. Hamilton, who is being ...

The Raiders, 4-13 this season, are desperate for a quarterback and intend to be competitive as soon as they can.

The NCAA has settled the lawsuit with the attorneys general of Tennessee and Virginia and other states over its rules ...

The Rhode Island native starred at La Salle Academy and played at UMass before embarking on a coaching career. Good luck in ...

Minnesota appears in line for an NCAA tournament berth, but hurdles remain, including No. 4 USC and top-ranked UCLA this week ...