For the first time, a team of researchers at Lawrence Livermore National Laboratory (LLNL) quantified and rigorously studied ...

For the first time, a team of researchers at Lawrence Livermore National Laboratory (LLNL) quantified and rigorously studied ...

Durga Prasad Katasani's insights highlight the transformative potential of predictive analytics in optimizing cloud migration ...

In early phase trials innovative designs offer potential for improvements in efficiency and decision-making. Determining the ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Anonymity serves as a cornerstone of democratic life, ensuring freedom of expression and safeguarding digital rights. It ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Innovative Approach Combines Advanced Data Modeling, Fixed CPA Guarantees, and Scalable Solutions Venice, California, Feb. 03, 2025 (GLOBE NEWSWIRE) -- AUDIENCEX, a leader in media buying innovation, ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

A recent IMF study highlights China’s unparalleled global economic influence, with its GDP fluctuations generating ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.