Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

After Nishioka and Munar posted notable wins, Ruud avoided the upset bug in making it 0-3 for U.S. players on Center Court Thursday afternoon.

Ben Shelton has started the 2025 season quite brilliantly, showing some progress compared to last year and hinting that he ...

World no. 13 Ben Shelton made a winning start in front of the home fans in Dallas. The 4th seed took down Aleksandar Vukic ...

Ben Shelton is one of tennis’s brightest rising stars. The 22-year-old American has quickly established himself at the top of ...

Great servers have realized that power and pace are not the end-all and be-all, and that their killer shots must be backed up with a solid return game.