However, his rookie year took an unusual turn when his father, LaVar Ball, insisted he wear shoes from their family-owned brand, Big Baller Brand. Lonzo’s verdict on those shoes? "They were like ...

Early in his career, NBA point guard Lonzo Ball donned the sneakers of his ... They were like kickball shoes..." Big Baller Brand is the sneaker-apparel brand owned by Lonzo's dad, LaVar.

The fact that the Bulls were even able to offer Lonzo an extension is nothing short of a miracle for the eldest child of Big Baller Brand owner Lavar Ball. There was a point where the Bulls ...

Big Baller Brand rift emerges as Lakers' Lonzo Ball severs ties with co-founder over money allegations Los Angeles Lakers guard Lonzo Ball has severed ties with a co-founder of Big Baller Brand ...

The Ball family's middle brother made waves in the rap game with his breakout hit "Tweaker." Here's a look at the timeline of his breakout music career.

Lonzo Ball's journey of redemption in the NBA is one that fans around the country, regardless of what team they root for, can take joy in. After spending over two years sidelined with injury and ...

LiAngelo Ball has signed a deal with Def Jam and Universal Music Group, a representative from his label Born2Ball Music Group says, and sources tell ESPN it is worth as much as $13 million, with $8 ...

The Ball family isn't new to the rap game. Lonzo has a few songs under his belt, including "Zo2," a record used to promote his Big Baller Brand signature shoe. LiAngelo's track, which was released ...