This includes its latest launch, which might just be its smartest to date. ‘No Bleach London’ is a range of seven box dyes that create permanent colour changes with absolutely no bleach whatsoever, ...

So I took the plunge and booked in with Jade Hart at Bleach London to see how it would look on me. To achieve the colour, Hart used Bleach’s Cherry Red dye, a permanent shade that uses no bleach.

L’Oréal Paris Casting Natural Gloss Semi-Permanent Hair Dye in 823 Latte Light Blonde Bleach London Super Cool Colour in Just ...