You don't need to be an expert nose to know that the fragrance industry is booming. 2024 saw the emergence of new perfume brands like Noyz and Orebella, plus the rediscovery of old favorites with ...

If smelling like a sugar-sweet treat is your perfume M.O., the gourmand fragrance category is for you. Most recently, KAYALI launched its YUM BOUJEE MARSHMALLOW | 81 perfume — and the coquette ...

“I think it’s a youthfulness is probably the thing that stands out to me,” he says of the spirit of Armanis’ Stronger Than You fragrance, which has a base of vanilla with notes ...