Discover the best business paths for your Myers-Briggs Personality Type. Align your personal strengths with success and build ...

Thinking about UB as an individual with distinct personality traits helps us communicate in a brand voice that’s authentically and recognizably our own. Our brand personality traits also provide a ...

UB, like an individual, has a personality with defined traits. When you craft content with these traits in mind, and draw guidance from our messaging map, you will embed the UB brand voice in our ...

Three traits, often called the Dark Triad—narcissism, psychopathy, and Machiavellianism—are commonly assessed to investigate the darker, or more antagonistic and self-interested side of human ...

To ensure that our communications carry a strong and consistent voice, use these personality traits as a guide.

The best advice is to ensure the personality traits are authentic to you as ... of the touchpoints a customer may have with your brand. The list is endless and ever-changing, but here's a pretty ...

Being reasonable also makes you approachable and generally easy to talk to. If you are co-parenting with a partner, there is ...