But its cheeky brand personality has made it so much more ... marketers have poked fun at their “boring” finance team and won us over with their transparent attempts to sell, sell, sell (“ANOTHER DAY, ...

Today, I’m talking with Andy Hunter, the CEO of Bookshop.org. Bookshop, at its core, is a website that lets local bookshops ...

The beaded necklace has grown up. No longer a relic of craft kits past, it’s now an elevated statement, sculpted from natural ...

Diversity, equity and inclusion (DE&I) is a much broader systemic change in the workplace, rather than just a policy, and it should encompass all elements of a community and foster environments where ...

When Cash App creator Bob Lee was stabbed to death on a San Francisco street, it sparked outrage about random violence in the ...

The hi-fi brand's headphones have always sat at the more premium end ... even if the ability of the Bose to cut huge swathes of background noise out makes them the ones to beat. The Pi6's ANC is also ...

A ministry of Disciples First Christian Church, the theater lost its iconic home in 2022, and both are preparing to move on ...

Personality often feels like an unchanging foundation of who we are—whether we’re extroverted, agreeable, or open to new experiences. But what if personality is more malleable than we think?

Thinking about UB as an individual with distinct personality traits helps us communicate in a brand voice that’s authentically and recognizably our own. Our brand personality traits also provide a ...

The most notable representations of the human condition often stem from animated counterparts encapsulating emotional ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday (Jan. 13), the big-box store ...