Taylor, yet again, in the Cleopatra-era Serpenti watch. And, more recently, there is Zendaya. In the yellow dress and the yellow Bulgari diamond. In the nude dress and the emerald Serpenti.

Or as Fabrizio Buonamassa Stigliani, Bulgari’s executive director of watch design, says: “Serpenti is more than an icon; it’s a signature.” The first Serpenti watch was released in 1948 ...

At this year’s LVMH Watch Week, Bulgari unveiled the Lady Solotempo BVS100, a new in-house automatic caliber meticulously ...

These are displayed alongside a selection of Bulgari’s Serpenti creations, including watches and jewellery from Bulgari Heritage and some unreleased, one-of-a-kind pieces. The exhibition unfolds in ...

The Solotempo BVS100 measures just 19mm in diameter and 3.90mm in thickness and weighs just 5 grams, while still delivering a 50-hour power reserve ...

Bulgari is ushering in the Lunar New Year in grand fashion with a brand-new exhibition in Shanghai. Perfectly timed to the Year of the Snake, “Serpenti ... archival watches will be on display ...

Bulgari is ushering in the Lunar New Year in grand fashion with a brand-new exhibition in Shanghai. Perfectly timed to the Year of the Snake, “Serpenti ... archival watches will be on display ...

Taylor, again, in the 65-carat Burmese sapphire. Taylor, yet again, in the Cleopatra-era Serpenti watch. And, more recently, there is Zendaya. In the yellow dress and the yellow Bulgari diamond. In ...