and Douyin (is Chinese TikTok). The agency has managed hundreds of activations to help brands engage Chinese influencers. Its work was recognised at the 2023 Premier’s Multicultural ...

A neon-stacked building in Yanji, a Chinese city on the North Korean border, brings internet culture to life, drawing waves ...

China’s successful rebranding of the giant panda has created an unexpected challenge for Beijing, as it aims to balance its ...

For instance, campaigns around traditional holidays like Chinese New ... Platforms like Douyin and Taobao Live have revolutionized how products are marketed, with influencers hosting live sessions ...

View Full Image Graphic; The Economist Leading the trend is TikTok, a short-video app owned by Bytedance, a Chinese tech giant ... brands and the influencers that connect them.

Collaborations on TikTok are a popular way for users, brands, and creators to work together to produce engaging and shared ...

TikTok Marketplace, also known as TikTok Shop, represents an evolution in the integration of social media and e-commerce.

However, Douyin has denied opening registration for overseas users ... Jiang said the proliferation of Chinese apps in the US will be conducive to improving international influence of Chinese brands ...

MADRID, Jan 29 (Reuters) - A Chinese social media operation that aims to whip up political anger in the West has called for the overthrow of a foreign government when impersonating protesters ...

TOKYO -- As the Lunar New Year approaches, Japanese department stores are enlisting influencers in their battle to attract social media-conscious Chinese consumers. On a recent morning at a Sogo ...

The latest artificial intelligence (AI) models launched by Chinese startup DeepSeek have spurred turmoil in the technology sector following its emergence as a potential rival to leading U.S.-based ...

Queensland's tourism body is trying to attract Chinese travellers back to the sunshine state with increased direct flights and influencer marketing campaigns. Nearly 18 months after the Chinese ...