Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize Coca Cola's recognizability. Because of him, it is extremely easy to ...

In this instalment, given that we are in the festive holidays, we reflect on brand identity management and take a leaf on how ...

Leading Chinese electric car maker BYD's vehicle sales surged in 2024, the company said in a statement, as the firm grows its overseas presence.BYD's figures come after global EV sales hit a record ...

Few companies in the world are as old and as successful as The Coca-Cola Company (NYSE: KO). Its namesake drink was invented in 1886, and the logo for this beverage company is reportedly recognizable ...

Dividend investing will likely never go out of style. Here are two excellent candidates to consider: Coca-Cola (NYSE: KO) and ...

One of the pranksters behind “Birds Aren’t Real” is back to revive a company synonymous with corporate malfeasance — it has ...

I had the opportunity to see RIT’s Senior Advisor to the President for Strategic Planning and Sustainability, Enid Cardinal, ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

A new design for the Disney Parks cup given at most venues for soft drinks and other beverages has arrived at Disney’s Animal ...

Since the early 1890s, Coca Cola has sported its iconic red packaging. Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize ...