In this instalment, given that we are in the festive holidays, we reflect on brand identity management and take a leaf on how ...

Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize Coca Cola's recognizability. Because of him, it is extremely easy to ...

One of the pranksters behind “Birds Aren’t Real” is back to revive a company synonymous with corporate malfeasance — it has ...

Few companies in the world are as old and as successful as The Coca-Cola Company (NYSE: KO). Its namesake drink was invented in 1886, and the logo for this beverage company is reportedly recognizable ...

I had the opportunity to see RIT’s Senior Advisor to the President for Strategic Planning and Sustainability, Enid Cardinal, ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Since the early 1890s, Coca Cola has sported its iconic red packaging. Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize ...

Front Row Motorsports is set for a promising 2025 NASCAR Cup Series season with Zane Smith rejoining as a full-time driver ...

Toronto Tempo president Teresa Resch believes the WNBA expansion team has found a kindred spirit in Sephora Canada as the ...

Dividend investing will likely never go out of style. Here are two excellent candidates to consider: Coca-Cola (NYSE: KO) and ...

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. The report was ...

Leading Chinese electric car maker BYD's vehicle sales surged in 2024, the company said in a statement, as the firm grows its overseas presence.BYD's figures come after global EV sales hit a record ...