The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

Poppi founder Allison Ellsworth addresses the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

This isn’t just any old eatery; it’s a portal to the past, complete with chrome, neon, and enough vintage charm to make your ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Because, let’s face it, they’re the real stars of the show. These frosty delights have achieved near-mythical status in the ...

Fredonia has a unique vending machine that dispenses art instead of food or drink. The Creative Community Vend moved to the ...

This February marks the second year of the MIT class “Coffee Matters: Using the Breakerspace to Make the Perfect Cup.” ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

The Morgan County Health Department has released the latest health inspection scores for food and lodging establishments ...