Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize Coca Cola's recognizability. Because of him, it is extremely easy to ...

In this instalment, given that we are in the festive holidays, we reflect on brand identity management and take a leaf on how ...

Few companies in the world are as old and as successful as The Coca-Cola Company (NYSE: KO). Its namesake drink was invented ...

Kennedy Jr.” It has 4.9 million followers and an icon of his presidential campaign logo next to the account’s checkmark. Kennedy has not posted anything about a possible Diet Coke ban on his ...

However, online claims that Kennedy said he would ban Diet Coke once in office are false ... while Kennedy's real account is ...

American snacks made in Mexico often taste better than Stateside versions, and Doritos are no exception. We taste-test ...

One of the pranksters behind “Birds Aren’t Real” is back to revive a company synonymous with corporate malfeasance — it has ...

The Town of Webster sent scammers more than $500,000 in a phishing scheme and now town leaders and police are scrambling to ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Lastly, the company's dividends have grown by almost 392% in the past decade. Though Visa's forward yield is pretty low, only 0.74%, it is still an attractive income stock to hold onto for a while, ...

I had the opportunity to see RIT’s Senior Advisor to the President for Strategic Planning and Sustainability, Enid Cardinal, ...